Basejump

A Venture Capital Fund looking for talents to invest in.

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Basejump

A Venture Capital Fund looking for talents to invest in.

Back

Lost Astronaut VC created a never heard of concept "BaseJump" - A startup house where talents compete to build a startup in 100 days for a 6 figure investment. However the concept seemed unfamiliar to applicants and talents were far and few.

Launching BaseJump meant battling a "scam" stigma. In the eyes of local founders, a 100-day sprint for a six-figure check from an unfamiliar foreign investor felt like a risk rather than an opportunity. With zero market expertise in these specific regions and a tight applications window, the challenge was to build instant credibility and position the program as a legitimate launchpad for the top 1% of talent.

Our Strategy

We started by testing multiple channels, with multiple angles: We went to universities with posters for word of mouth, ran an organic social engineering reddit campaign to break prejudice, pushed ad creatives and videos through social for traffic. All of this was to get as much data as possible. We scaled what worked and killed what didn’t, there was no margin for lacking concepts

The goal was to build a machine. We needed a standardized strategy that could land in any country and instantly generate trust. By first educating, then informing, and lastly firing up to apply, we developed a powerful system that moved beyond the first house to dominate markets in Lithuania, Serbia, Romania, Spain, and the Netherlands. Five countries down, and we’re just getting started.

The Results