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ChatGPT pulls results from Microsoft, from Google through scrapers and from Labrador, an index OpenAI built itself. Here is the evidence, checked on 2026-10-17, and what it means for your site.

We scored sixteen GEO agencies on eleven things a US buyer can check on their own pages, from prompt tracking and attribution to dated cases and price. Agenzy leads at 21 of 22, followed by Omniscient Digital at 20 and Seer Interactive at 19, with a source behind every cell.

Month one writes the tracked prompt set, measures the baseline per engine and opens the site to AI crawlers. Month two ships the pages and the off-site placements. Month three delivers a per-engine report against that baseline. This is our calendar, with the client input each row needs, the check that proves it landed, what day 90 is worth in Google demand and attributed leads, and a section on what 90 days does not buy.

One real AI visibility audit of one real B2B SaaS company. We have masked the company and every number is exactly as measured. Seventy-five buyer prompts, 2,153 AI answers across ChatGPT, Perplexity and Google AI Overviews, four markets, one day in July 2026. The company was named in 23.59% of answers and in 1 of 376 answers to problem-shaped questions.

Every GEO proposal offers an AI visibility audit, citation-ready content, technical work and digital PR, because that stack is identical across the market. We reviewed 22 agencies' public pages, directory profiles and press coverage in September 2026. This is what to ask instead, what a real answer sounds like, and the one request a relabeled SEO retainer cannot fill.

Nine of the ten things a GEO report should show, taken from one real monthly report for a real client, masked at the name level and exact at the number level: 15 prompts tracked daily across ChatGPT, Perplexity, Google AI Overviews and Claude, 4 May to 14 September 2026, with the eleven flat weeks at the start and the prompt still at 0% after four months. The tenth, leads by source, comes from a second company, and the one number the report refuses to print is a single composite visibility index.

In May 2026 Outcraft AI's robots.txt blocked four AI crawlers and the brand appeared in 5 of 100 tracked buyer prompts. This is the week by week method that followed: what shipped in each of fifteen weeks, how we checked that it landed, the five weeks when the line went sideways, and 98% share of voice on one tracked prompt in the 14 days to 2026-08-31.

Six AI visibility tools priced on one unit, cost per prompt per engine per day, computed from their own pricing pages: Peec AI, Profound, Otterly.AI, Semrush, Ahrefs and Trendos, the Vilnius-built tracker with a free plan. Plus two that publish no price you can normalize, Scrunch and Passionfruit Labs, and who owns each tool after the Adobe and Sitecore deals.

ChatGPT has no ranking you can climb. It cites the pages whose passages answer a buyer's question, and most of what it reads sits on other people's sites. Four steps, in order, each with a check.

We are the most-named GEO agency in Lithuania and fourth in Estonia at 3.1%. Same brand, same method, three answers. Six European markets measured one way: our own Baltic numbers, three client markets in Greece, Poland and Spain, the sources ChatGPT names per market, the fan-out language data and the four checks to run on Germany, where we hold no client data.

On 2026-09-07 ChatGPT answered a UK shopper with three ramps, their prices and its reasons, and dropped a fourth because the maker's site said UK stock was out. The shops it names are the shops whose pages it fetched, with price and stock readable. Here is what that means for an e-commerce or DTC brand, with OpenAI's own criteria and a 90-day plan.

A GEO agency retainer costs 3,000 to 8,000 EUR a month for mid-market work, and premium specialists charge 7,000 to 20,000 EUR. We re-read every published price in this guide in October 2026 and show the bands by country, what each level buys, the costs outside the monthly fee and a way to compare two offers line by line.