Privacy Policy

Last updated: March 31, 2026


1. What is this Privacy Policy?

This Privacy Policy explains how MB Genz Way (operating as "Agenzy") collects, uses, and protects your personal data when you visit our website or interact with our services. By using our website, you acknowledge this policy.

2. Who we are

MB Genz Way (operating as "Agenzy") Company code: 307589052 Registered address: Girulių g. 18, LT-12122 Vilnius, Lithuania Operating address: Žalgirio g. 131, Vilnius, Lithuania Email: info@agenzy.lt

We are the data controller for all personal data collected through this website.

3. What data we collect

Data you provide directly:

  • Full name

  • Email address

  • Phone number

  • Company name

  • Job title

  • Message or inquiry content

Data collected automatically:

  • IP address

  • Browser type and device information

  • Website activity and interactions

  • Traffic source (e.g. Facebook, Google, TikTok)

  • Cookie identifiers and session data

We treat any of the above as personal data where it can be linked to an identifiable individual.

4. How we collect your data

We collect data when you:

  • Submit a contact or inquiry form on our website

  • Book a call or strategy session through our scheduling tool

  • Contact us directly via email

  • Interact with our advertisements on Meta, Google, TikTok, or LinkedIn

  • Are identified through publicly available professional sources (e.g. LinkedIn) for business development purposes, on the basis of our legitimate interest

5. How we use your data

We use your data to:

  • Respond to your inquiries and present our services

  • Manage and deliver client relationships and projects

  • Run and optimise paid marketing and advertising campaigns

  • Serve relevant retargeting ads across platforms

  • Analyse website performance and visitor behaviour

  • Improve our services and conversion rates

We do not sell your personal data to any third parties.

6. Legal basis for processing

We process your personal data on the following legal grounds under GDPR:

  • Consent — for marketing communications and non-essential cookies

  • Contractual necessity — when processing is required to deliver our services

  • Legitimate interest — for analytics, advertising optimisation, and business development outreach, where your interests do not override ours

7. Data sharing

We may share your data with trusted third-party service providers, including:

  • Advertising platforms — Meta (Facebook/Instagram), Google Ads, TikTok for Business, LinkedIn Ads

  • Analytics tools — Google Analytics

  • Scheduling tools — e.g. Calendly or equivalent booking platforms

  • CRM and email systems — for managing client and lead communication

  • Hosting and infrastructure providers — e.g. Vercel

Some of these providers are located outside the European Economic Area (EEA), including in the United States. In such cases, data transfers are protected through appropriate safeguards, such as Standard Contractual Clauses (SCC) approved by the European Commission.

8. Data retention

We retain your personal data for the following periods:

  • Inquiries and leads: up to 2 years from last contact

  • Client data: for the duration of the contract, plus 5 years thereafter

  • Marketing data: until you withdraw consent or opt out

  • Analytics data: up to 26 months

After these periods, data is securely deleted or anonymised.

9. Cookies

We use cookies and similar tracking technologies to operate and improve our website and advertising.

Types of cookies we use:

  • Functional cookies — essential for the website to work correctly

  • Analytical cookies — to understand how visitors use our site (e.g. Google Analytics)

  • Marketing cookies — to track and optimise our paid advertising (e.g. Meta Pixel, Google Ads tag, TikTok Pixel)

When you first visit our website, you will be asked to provide consent for non-essential cookies via our cookie consent banner. You may update your preferences at any time through the banner or your browser settings.

10. Marketing communication

We send marketing messages only with your explicit consent. You can withdraw consent and opt out at any time by:

  • Clicking "unsubscribe" in any marketing email

  • Contacting us directly at info@agenzy.lt

Opting out will not affect any ongoing service delivery.

11. Your rights

Under GDPR, you have the right to:

  • Access your personal data and receive a copy

  • Correct inaccurate or incomplete data

  • Delete your data ("right to be forgotten")

  • Restrict processing in certain circumstances

  • Object to processing, particularly for direct marketing

  • Data portability — receive your data in a structured, machine-readable format

  • Withdraw consent at any time, without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at info@agenzy.lt. We will respond within 30 days.

You also have the right to lodge a complaint with the Lithuanian State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija — VDAI) at www.vdai.lrv.lt.

12. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures are reviewed and updated on a regular basis.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The effective date at the top of this page will always reflect the latest version. We encourage you to review this page periodically.

14. Contact

MB Genz Way (Agenzy) Email: info@agenzy.lt Address: Žalgirio g. 131, Vilnius, Lithuania