Generative Engine Optimisation
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Frequently Asked Questions
What is GEO (Generative Engine Optimization)?
Generative Engine Optimization (GEO) is the practice of optimizing your online presence so that AI tools like ChatGPT, Perplexity, Gemini, and Claude mention and recommend your business when users ask relevant questions. Unlike traditional SEO which targets search engine rankings, GEO targets the answers AI models generate directly, meaning your business gets cited before the user even visits a search results page.
What is the difference between GEO, AEO, and SEO?
SEO helps your pages rank in Google. AEO (Answer Engine Optimization) and GEO both focus on visibility inside AI-generated answers, the terms are often used interchangeably. The practical difference: SEO gets you on the results page, GEO/AEO gets you into the answer itself. The best strategy combines all three, strong SEO signals feed GEO visibility, but GEO requires additional work around content structure, entity clarity, and third-party mentions that SEO alone won't cover.
Why does GEO matter right now?
AI tools are already influencing purchase decisions. When a CEO asks ChatGPT which marketing agency to hire or a buyer asks Perplexity for the best accounting software for small businesses, those answers come from somewhere. Right now, most of those answers favor businesses that accumulated authority years ago, not necessarily the best ones. Early movers in GEO face significantly less competition than they will in 12-18 months.
Which AI tools does GEO target?
The primary tools generating business recommendations today are ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, and Claude. Each uses slightly different signals to decide what to cite, but content quality, structured data, entity clarity, and third-party mentions on trusted platforms influence all of them.
How long does GEO take to show results?
Most clients see measurable changes in AI citation frequency within 6-12 weeks of implementation. Month one is audit and strategy, month two is execution, and by month three you have a clear before/after report. GEO compounds, the businesses that start now will have a head start that grows harder to close as more competitors enter.
Can you guarantee my business will appear in AI answers?
No, and anyone who says otherwise is not being straight with you. AI models update frequently and their citation logic is not fully public. What we guarantee is that we implement every known signal that increases citation probability, track your visibility transparently every month, and iterate based on what we see. Most clients see meaningful improvement within 3 months.
What actually changes on my website?
We rewrite key pages so AI models can parse and summarize them accurately, add JSON-LD structured data so your business entity is clearly defined, and build FAQ content that directly answers the questions your clients are asking AI tools. We also create and earn third-party mentions on platforms AI models trust, including Reddit, Quora, industry directories, and relevant publications. Typically we focus on your homepage, 2-3 service pages, and About page.
How do you measure GEO results?
We run a defined set of target queries across ChatGPT, Perplexity, Gemini, and other relevant tools, the same queries your potential clients would realistically ask. Each month you receive a plain-language report showing which tools mention you, in what context, how prominently, and how this has changed since we started. We also track AI-referred traffic in your analytics.
Is GEO only for large companies, or does it work for SMBs?
SMBs often benefit more from GEO than large companies, at least right now. Big brands already have enough accumulated authority to appear in AI answers by default. Smaller businesses have a genuine window to punch above their weight by structuring their content correctly before their competitors do. If someone would reasonably ask an AI for a recommendation in your category, GEO is relevant to you regardless of company size.
Does GEO work outside Lithuania?
Yes, GEO is geography-agnostic. The same methodology applies whether you want to appear in AI answers for queries from Vilnius, Warsaw, Berlin, or London. We have particular depth in the Baltic market and can execute in Lithuanian, but our approach works across any European market and any language.