On eleven criteria a buyer can check on public pages, Agenzy and Radyant tie as the highest-scoring GEO agencies in Europe in 2026, at 21 of 22. Delante, Exposure Ninja, GrowPad, DerivateX and Omnius follow at 18, and Minuttia at 17.
We hold our own brand to the same tracking: on 88 Lithuanian buyer prompts, AI engines named Agenzy in 25.9% of answers from 17 September to 16 October 2026, more than any other agency, and ChatGPT named us 2.3 times as often as the next one (our own case study).
I think most agency lists answer the wrong question. A buyer needs to know whether an agency tracks prompts, ties visibility to sales and shows a dated result, so that is what we scored.
The method has a limit: it reads only what each agency publishes. A strong team that keeps its work off its website scores lower here than in a pitch.
Below are the scores, a profile of each agency, the best fit by market and the checks to run before you sign. In this list I cover:
How we rated the agencies
The comparison table
The agencies compared
Best fit by market and buyer
Checks before you sign
GEO agency costs in Europe
How we rated the agencies
We scored 21 agencies on eleven criteria from their own public pages, all checked on 2026-10-17. A criterion gets 0 points when we found nothing, 1 for a claim without evidence and 2 when a page shows it, out of 22 in total. Agenzy was scored the same way.
These are the eleven things we checked for every agency:
Each criterion sits on a public page, so you can run the same test on an agency we left out:
Specialisation: GEO is the core offer, and a long service menu counts against it.
Prompt tracking: a prompt count and a named tool per client.
Attribution: AI visibility tied to leads or pipeline.
Case studies: a client result with AI citations or AI traffic and dates.
Methodology shared: the way of working is published.
Tools: the tracker and other tools are named.
Client resources: studies, guides or webinars.
Experiments: published tests with a stated method.
Own prompts: the agency tracks its own brand and gives the count.
Price: a published price of 5,000 a month or more.
Currency: dated talks, events and release commentary in 2026.
Three criteria come from the questions Jessica Ehrhardt of Radyant asks in her guide to judging European AI search agencies: a measurable case, tracking over time and a link to pipeline. The price bar follows Lars Lofgren on agency pricing, who "wouldn't work with an agency that charges less" than 5,000 dollars a month.
One red flag sits above the score: an SEO retainer renamed GEO, with no prompt set, no attribution and no report per engine. Two things are never scored: technical files such as robots.txt, llms.txt and schema code, and how visible an agency itself is in AI answers. Tracking its own prompts scores; the result of that tracking does not.
Sidenote: technical files are month-one housekeeping. In May 2026, 97% of llms.txt files got no requests at all, Ahrefs found across 137,000 sites.
When a European buyer asks an AI engine for a GEO agency, these are the pages it cites:
Agency service pages took the largest share, 37.6% of 10,233 citations in our tracking, and lists like this one 24.0%. An agency's own service page is the biggest single source of what AI engines tell you about it, which is why we scored those pages.
Further reading: our list of GEO agencies in the US uses the same method, and how we build a tracked prompt set explains the prompt counts.
The comparison table
Total scores out of 22 for the twelve agencies with the highest totals:
All twelve scored more than half the points, and three points separate the top two from the five at 18. Ties are ordered by the number of criteria with any evidence, then alphabetically.
All twelve score the full 2 points on methodology shared and on client resources. Every other score, with the evidence behind it, criteria one to four first:
Agency | Total | Specialisation | Prompt tracking | Attribution | Dated case |
|---|---|---|---|---|---|
21 | 2: GEO core | 2: 50, Peec AI | 2: leads traced | 2: 0.25% to 11.9% | |
21 | 1: with SEO | 2: 25 to 100, Peec AI | 2: 3.2x pipeline | 2: Heyflow | |
18 | 1: full service | 1: no count | 2: conversions +192% | 2: Culligan | |
18 | 1: full service | 1: no count | 2: ChatGPT leads | 2: two 2026 cases | |
18 | 1: SEO-led | 2: 55, Otterly.AI | 1: promised | 2: Onix Systems | |
18 | 1: with SEO | 2: 50 to 120 | 2: 20% of revenue | 2: Gumlet | |
18 | 1: nine services | 1: no count | 2: 36 SQLs | 2: ANNA | |
17 | 1: content-led | 1: no count | 2: conversions +2,700% | 2: Meilisearch | |
15 | 1: with SEO | 1: no count | 2: AI revenue | 2: dated revenue | |
15 | 1: full service | 2: 25 to 500+ | 1: claimed | 1: no window | |
14 | 1: SEO-led | 1: no count | 1: undated | 2: 271,200 citations | |
14 | 1: six services | 1: no count | 1: method only | 2: deBridge |
Then tools, experiments, own prompts, price and currency:
Agency | Tools named | Experiments | Own prompts | Price | Currency |
|---|---|---|---|---|---|
Agenzy | 2: Peec AI | 2: citation study | 2: 88 | 2: 5,000 EUR | 1: no event |
Radyant | 2: Peec AI, Cockpit | 2: persona study | 2: 35 | 2: 7,000 EUR | 2: own conference |
Delante | 2: Cerber AI | 2: automotive study | 1: no count | 1: form bands | 2: BrightonSEO |
Exposure Ninja | 2: Peec AI, Profound | 2: finance study | 1: no count | 1: form bands | 2: 2026 talks |
GrowPad | 2: Otterly.AI | 2: survey of 110 | 2: 155 | 1: 3,000 USD | 1: no event |
DerivateX | 1: manual checks | 2: SaaS study | 0: none | 2: 5,000 USD | 2: press |
Omnius | 2: Atomic AGI | 2: fintech study | 2: 15 | 0: none | 2: summit talk |
Minuttia | 2: own tool | 2: prompt study | 0: none | 1: form bands | 2: webinars |
Passionfruit | 2: own tool | 2: citation study | 0: none | 0: none | 1: commentary |
ROAST | 2: own tools | 2: key-phrase data | 0: none | 0: none | 2: own event |
Embarque | 1: none named | 1: claimed | 1: no count | 1: 1,500 USD | 1: no event |
Skale | 1: none named | 1: claimed | 0: none | 1: 4,000 USD | 2: webinar |
Almost every agency publishes its method, and few publish a prompt count or a price:
Only 5 of the 21 agencies show a prompt count and a tool per client, so it is the first thing to ask about. Specialisation is rarer still: 20 of the 21 sell GEO next to SEO, paid media or web work.
The agencies compared
Agenzy (Vilnius)
21 of 22. Best for: a company that wants GEO as the whole engagement, with tracking and attribution from month one. Our GEO service page carries our tracking and price evidence:
The price starts at 5,000 EUR a month ex VAT, with 50 buyer prompts tracked daily on ChatGPT, Gemini and Google AI Overviews, and custom plans for more prompts or markets. This is the dated result behind our case-study score:
Outcraft's visibility went from 0.25% to 11.9% in 14 weeks on its 100 non-branded prompts (our B2B SaaS case study). Our published research carries the experiments score, and we lost a point on currency because our site lists no event appearance.
Radyant (Berlin)
21 of 22. Best for: a funded B2B company that wants SEO and AI search as one programme reported against pipeline. Retainers start at 7,000 EUR a month for 12 months, with an opt-out after six, and in the Heyflow case the pipeline from AI leads reached 3.2 times its November 2025 level. Selling SEO and AI search together cost it the specialisation point.
Delante (Kraków)
18 of 22. Best for: a mid-market e-commerce or B2B brand that wants SEO, paid search and AI search from one team. Its Culligan Water case shows ChatGPT share of voice rising from 5.23% to 26.33% in six months, with AI-channel conversions up 192%. It publishes no prompt count and no price.
Exposure Ninja (London and Nottingham)
18 of 22. Best for: a UK or US mid-market brand that wants AI search inside a full-service retainer. Its Value Capital Funding case shows conversions from ChatGPT rising from 1 to 12 a month within five months. It publishes no prompt count and no price.
GrowPad (Alicante)
18 of 22. Best for: an early-stage SaaS or tech company that wants SEO, GEO and link building from one team. In its Onix Systems case the client appeared in 9 of 55 tracked prompts in November 2025 and 52 in April 2026. GrowPad tracks 155 prompts for itself, prices start at 3,000 USD a month, and no case links visibility to leads.
DerivateX (Bengaluru)
18 of 22. Best for: a B2B SaaS company with 5 to 50 million dollars of ARR that is comfortable with a remote team in India. It publishes retainers of 5,000, 8,000 and 12,000 USD a month, and its Gumlet case attributes about 20% of inbound revenue to AI discovery. It names no tracker and no count for its own brand.
Omnius (London)
18 of 22. Best for: a B2B SaaS, fintech or AI company, because Omnius works only with those and takes up to eight new clients a year. A case on its own marketing counts 36 sales-qualified leads from AI search in six months, on 15 prompts it tracks for itself, and it built its own tracker, Atomic AGI. No price is published.
Minuttia
17 of 22. Best for: an established B2B SaaS company with a budget from 5,000 USD a month. Its Meilisearch case counts 15,261 visitors from LLMs between January 2025 and July 2026, measured in Fathom, and it published a 24,067-prompt study. It gives no prompt count.
Passionfruit
15 of 22. Best for: an e-commerce or DTC brand that wants AI revenue reported next to SEO. Its luxury womenswear case shows AI revenue of 617 dollars from August 2024 to January 2025 and 32,931 dollars a year later. Pricing is custom after a call.
ROAST (London)
15 of 22. Best for: a large brand that wants GEO inside a performance-media retainer. ROAST tracks 25, 300 or 500+ key phrases a day per client on its own tools. No price is published, and its AI case figure has no time window.
Embarque (London)
14 of 22. Best for: a SaaS startup that wants fixed SEO tiers with an AI layer. One SaaS client earned 271,200 AI citations in 90 days, read from Bing's AI Performance Dashboard. SEO tiers start at 1,500 USD a month, and no tracker is named.
Skale
14 of 22. Best for: a tech or SaaS company that wants GEO and SEO in one retainer. Its deBridge case shows AI brand mentions up 133% from December 2025 to February 2026. Packages start at 4,000 USD a month, and no tracker is named.
Nine more agencies scored lower:
Moza (Riga), 13: GEO next to SEO and ads, no dated client result yet.
Maison Mint (Tallinn), 13: SEO and GEO from 890 EUR a month, sized by keywords.
Marketing Hackers (Riga), 13: GEO from 1,400 EUR a month, a dated study of 12 client sites.
Team 4 (London), 13: GEO for B2B SaaS, no case with an AI result.
DREIKON (Münster), 13: three named clients with Peec AI figures, no price.
Peak Ace (Berlin), 13: a 1,000-prompt benchmark, no client case with an AI result.
BE VISIBLE (London, remote), 10: first AI-search leads for two clients, no dated figure.
Nobel Digital (Tallinn), 10: GEO added to SEO, no prompt set or AI metric.
TopStuttgart (Stuttgart), 8: published measurement terms, prices now on request.
Best fit by market and buyer
United Kingdom
In the UK, most agencies sell GEO inside a larger retainer:
Exposure Ninja, 18: a mid-market brand that wants AI search inside a full-service retainer.
Omnius, 18: a B2B SaaS, fintech or AI company that wants a narrow specialist.
ROAST, 15: a large brand that wants GEO measured at scale.
Team 4, 13: a B2B SaaS company that wants GEO inside an inbound programme.
Buyers use different words for the same service in each market:
UK buyers search "ai seo agency" 590 times a month and "geo agency" 320 times, while German buyers search "geo agentur" 1,000 times, so search with your market's own term when you build a shortlist.
Germany and DACH
For Germany and the rest of DACH:
Radyant, 21: a funded B2B company that wants AI search tied to pipeline.
DREIKON, 13: a mid-market company that wants a GEO audit from its SEO agency.
Peak Ace, 13: an enterprise running many languages through one agency.
Ask each how it handles English, because ChatGPT often searches in English when the buyer asks in another language:
On our 54 Lithuanian agency prompts, 762 of the 1,058 searches ChatGPT ran in the background were in English, so a German brand needs English pages as well. The detail is in how GEO changes by market and language.
Sidenote: our 72% comes from one language and one prompt set. Across prompts in languages such as German, Polish and Spanish, Peec AI found that "43% of these research steps were conducted on the English-speaking web", a lower share pointing the same way.
The Baltics
In the Baltics:
Agenzy, 21: a company selling in Lithuania, where AI engines name us first (our own case study).
Marketing Hackers, 13: a Latvian e-commerce or B2B brand that wants GEO with SEO and ads.
Moza, 13: a small Latvian business on a low budget.
Maison Mint, 13: an Estonian small business or online store.
The full Lithuanian ranking is in our Lithuanian agency comparison.
B2B SaaS selling across Europe
For SaaS companies:
Radyant, 21: a funded SaaS company that wants pipeline reporting.
Agenzy, 21: a SaaS company that wants results measured on a fixed prompt set.
GrowPad, 18: an early-stage SaaS company that wants link building in the same retainer.
DerivateX, 18: a SaaS company with a budget of 5,000 USD a month or more.
Omnius, 18: a SaaS, fintech or AI company that wants a capped client list.
The first three months of that work are in GEO for B2B SaaS: the first 90 days.
E-commerce and DTC brands
Few agencies show AI revenue, so the list for online stores is short:
Delante, 18: a store selling in several European languages.
Passionfruit, 15: a DTC brand that wants AI revenue reported next to SEO.
Maison Mint, 13: a small Estonian store on a low budget.
Ask each how it would get your products into AI shopping answers, which we cover in how ChatGPT decides which products to recommend.
Checks before you sign
The scores show who publishes evidence. A sales call shows whether the team can do the work, and five questions get you there:
Ask where the tracked prompts will come from: your sales calls, support tickets and Search Console, with a count per market.
Ask for one tracking report per AI engine, because a blended number hides an engine where you are missing.
Ask how a sale gets credited to AI search, and who sets that up in month one.
Ask for one client result with a start figure, an end figure and the dates between them.
Ask what month one contains, in writing, before you sign.
Step 2 matters because the engines read different sources:
In our study of which sources AI engines cite, the three engines shared a median of 2 of their top 10 cited sources for the same brand (n=109 business projects).
For step 3, this is how a sale gets credited to AI search:
The buyer's answer in the form is the record that counts, because analytics often files a ChatGPT visitor under Google, as we explain in how we measure revenue from AI search.
Step 4 is the advice ChatGPT itself gives buyers who ask for an agency:
The answer tells the buyer to ask for prompts, a baseline, dates and a business outcome, which is our fourth criterion.
An honest result comes with a limit, because most categories in ChatGPT are still open:
Semrush found that "only 15.2% of the 1,094 categories we analyzed had a clear owner", and owners "stayed on top in 90.4% of month-over-month comparisons", so a lead is worth building and nobody can promise one.
Sidenote: no agency controls what an AI engine says. An honest proposal gives a baseline, a target and a review date, and our service page answers the guarantee question with a plain no.
On step 5, month one should cover Google too, because Google rank still feeds AI answers: AirOps found that 43.2% of pages ranking first in Google were cited by ChatGPT, 3.5 times the rate for pages beyond the top 20.
To know where you stand before the calls, ask your buyers' questions in a logged-out ChatGPT window, or book a free AI visibility audit that shows which tracked prompts name you today.
Further reading: our guide to choosing a GEO agency.
GEO agency costs in Europe
Every monthly price the agencies publish for GEO work, on one scale:
Published monthly entry prices run from 890 EUR to 7,000 EUR, and 13 of the 21 agencies publish none:
Radyant: from 7,000 EUR, SEO and AI search together.
Agenzy: from 5,000 EUR ex VAT, GEO retainer.
DerivateX: from 5,000 USD, SEO and AI search.
Skale: from 4,000 USD, full-service packages.
GrowPad: from 3,000 USD, link placements extra.
Embarque: 2,999 USD a month for its GEO package; SEO tiers start at 1,500 USD.
Marketing Hackers: 1,400 EUR for GEO.
Maison Mint: 890 EUR for SEO and GEO together.
This is the wider range across about 100 providers we checked in August 2026:
Mid-market work, the densest band in every market we checked, runs 3,000 to 8,000 EUR a month, small-business retainers 1,500 to 3,500 EUR and premium specialists 7,000 to 20,000 EUR.
Sidenote: most agencies publish no price, so the range mixes published prices with figures from directories and pricing guides. Ask every agency on your shortlist what one month contains.
Further reading: our full guide to GEO agency pricing.
FAQ
Buyers ask AI engines these questions most often before this list gets cited:
Most come from companies selling in several European countries, which is why two of the answers below cover that case.
Which is the best GEO agency in Europe?
On eleven criteria a buyer can check on public pages, Agenzy and Radyant score highest at 21 of 22, and Delante, Exposure Ninja, GrowPad, DerivateX and Omnius follow at 18. The best pick still depends on your market and your buyer.
Which GEO agency suits a B2B company selling across Europe?
Pick one that tracks prompts in each market and language you sell in and reports per engine. Radyant, Omnius, GrowPad and Agenzy publish a prompt method and a dated result.
Which GEO agencies work across several languages?
Delante builds AI visibility in "Spanish, Polish, German etc", says its AISO page, Peak Ace runs campaigns "in over 25 languages" (its about page), and our service page says we work in any market and any language. Ask each for the prompt list per language, because ChatGPT often searches in English.
How much does a GEO agency cost per month?
Published prices on this list run from 890 EUR to 7,000 EUR a month, and our August 2026 scan of about 100 providers put mid-market work at 3,000 to 8,000 EUR. Most agencies quote after a call.
Is an AEO agency different from a GEO agency?
No. AEO (answer engine optimization) and GEO (generative engine optimization) name the same work: getting a brand named and cited in AI answers. Agencies use whichever label their market searches for. Minuttia sells it under AEO, GEO and LLMO at once.
Final thoughts
Pick the agency that can show you a tracked prompt set, a link from AI visibility to sales and a dated result in your market. On those tests Agenzy and Radyant tie at the top in 2026, with five agencies close behind.
This week, ask two agencies on your shortlist for the prompt list they would track for you. The quality of that list tells you most of what you need to know.
If you'd score an agency differently, tell me on LinkedIn.
